TL;DR
Parabola is a workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so you can automate the work you thought would always be manual. Teams at fast-moving companies like Brooklinen, On Running, and Flexport use Parabola to save hundreds of hours and finally take on the projects that used to feel out of reach. Whether it’s reconciling inventory across multiple 3PLs, auditing invoices, or manually exporting the same report every Monday, Parabola gives teams the power to automate it—all without needing engineering support.
What's the backstory?
Founder Alex Yaseen previously worked in strategy consulting, where he observed subject matter experts struggling to leverage their expertise due to technical limitations.
This became a vision to empower non-technical experts to build automations without needing to fight with technology.
While initially vertical-agnostic, Parabola doubled down on supply chain and ecommerce operations as a focus area in 2021.
How does it work?
What makes it different?
Key offerings
Just type what you want to automate
Explain your process to Parabola the same way you’d explain it to your favorite teammate. Parabola turns your intent to action and recommends the best steps for your process.
Messy data parsing
Organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so you can automate the work you thought would always be manual.
Third-party integrations
Connect to any system—whether it’s your internal NetSuite or Shopify instance, your 3PL’s WMS, or a carrier’s API.
SOP automation and workflow builder
Transform any process happening across siloed systems into an automated workflow—codifying every step along the way.
Action on exceptions
Notify your team via email or Slack when exceptions occur—from SLA breaches to updated shipment ETAs.
Interactive and shareable reports
Create clarity and consistency with visualizations that stay directly linked to the logic at play.
Solve wide-ranging use cases
Automate anything—from reconciling inventory levels to tracking containers and auditing freight invoices.
How does pricing work?
Typical budget
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Billing models
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Who is it for?
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Case studies
FAQ
Unlike your ERP implementation, our customers are seeing value within 1-2 weeks on the platform. To get started, we pair every team with a member of our Launch team—a team of Parabola and supply chain experts—to expedite your time-to-value and reduce the learning curve.
Profile last edited by StartOps on May 25, 2025.