Day Zero is building a lightweight, modern, AI-automated ERP system focused on e-commerce and CPG brands, starting with a complete QuickBooks replacement that automates accrual accounting for online sellers.
Co-founders Julia Tolmachyov and Michelle Liao met as undergraduate business students at Wharton, where both studied finance and accounting
After graduation, Julia worked for almost six years as a public and private market investor at a large asset manager, primarily focusing on software and retail companies
Michelle worked in finance roles before joining an e-commerce aggregator that acquired Shopify brands with $1-10M in revenue, where she led M&A due diligence and finance operations
While at the aggregator, Michelle identified significant problems with existing accounting tools and approaches for e-commerce brands
The two reconnected when Michelle reached out to Julia about the market opportunity they saw, leading them team up and build Day Zero
Replace Quickbooks with a general ledger that keeps up to date automatically (including AI-powered GL tagging and integrations with common ecommerce partners. Designed for inventory businesses.
Generate, track, and collect on purchase orders.
Generate, send, and collect payment from invoices.
Automatically ingest invoices, track invoice aging, and pay from one window.
See ecommerce-native stats like sales by channel, velocity by store, and profitability by SKU at a glance.
Using the data already in your accounting system, get a rapidly-approved line of credit without leaving the platform.
Profile last edited by StartOps on May 12, 2025.