TL;DR
DCL Logistics is a family-owned, service-oriented third-party logistics (3PL) provider that specializes in fulfillment for mid-market and enterprise brands who need to maintain high customer satisfaction and flexibility as they scale.
What's the backstory?
DCL Logistics has been in operation since 1982. Always privately held, the company was founded in the Bay Area by Norman Tu, providing manufacturing and distribution services for large brands like Adobe and Symantec.
In the late 1990s, as the needs for physical software declined, the company pivoted to provide retail fulfillment and then direct-to-consumer fulfillment.
Currently led by Dave Tu and Brian Tu (sons of the original founder), DCL has expanded to include warehouses nationwide and internationally.
Some of DCL’s longest standing customers include iconic consumer products like GoPro, Beats by Dre, Cisco (Meraki), Magic Spoon, and Therabody.
How does it work?
What makes it different?
Key offerings
Omnichannel Fulfillment
Expertise in both DTC and retail fulfillment with specialized knowledge of retail compliance requirements
International Distribution
Partner facilities in Canada and the Netherlands for global distribution
Technology Suite
Custom WMS, client portal, and soon-to-launch TMS for shipping optimization
Diversified Carrier Base
Currently work with 8 carriers (expanding to 16) with substantial volume-based negotiating power
Specialized Handling
Particularly suited for products requiring careful handling and accuracy (electronics, medical devices, etc.)
How does pricing work?
Typical budget
Billing models
Who is it for?
Profile last edited by StartOps on April 25, 2025.