Pelagic is a team of seasoned operational experts that supports high-growth brands in need of supply chain expertise, providing both strategic guidance and tactical execution.
Founder John Morgan spent his career navigating some of the most complex operational challenges in the industries he's been a part of, including high-stakes procurement at SpaceX and scaling Seed Health from launch to $80M in revenue.
Pelagic emerged from Venice Ventures, a venture studio that Morgan started with five business partners after leaving Seed Health and which has incubated several other companies including Superfiliate (an influencer marketing SaaS tool), Sierra Studio (a development and engineering team primarily based in Brazil), Moshi (Agentic AI Marketing Tool), and BioBlanks (a sustainable merch collective).
Today, Pelagic — including John and a rapidly growing team — is a full-stack supply chain agency designed to transform operations from a bottleneck into a competitive advantage.
Comprehensive audit of operations across 16 key categories
Execution of recommended supply chain improvements
Planning and execution of sales and operations planning
Standardized dashboard for tracking critical supply chain metrics
Quality systems development and oversight through Quality Hub
On-site evaluation of manufacturing facilities
Filling gaps during rapid growth or transition periods
Assisting with new product creation from ideation to launch
Long-term planning to support growth objectives
Profile last edited by StartOps on May 16, 2025.