Pipe17
TL;DR
Pipe17 is an order operations platform that helps brands automate order management and get full order visibility across multiple sales channels, fulfillment providers, and back-office applications.
What's the backstory?
Mo Afshar started his career as a Cambridge University computer science PhD. He did a 14-year stint between them at Oracle — where he eventually became the VP Products — as well as building and selling two data companies.
Afshar saw ecommerce brands struggling with data connectivity across channels and platforms, and teamed up with Dave Shaffer to solve them.
The company’s growth was immediately fueled by the COVID ecommerce boom, as well as the continuing trend of single-channel brands going multi-channel.
They now are the backbone of order operations for 100s of large and small brands.
How does it work?
What makes it different?
Key offerings
Data sync
Sync data bi-directionally between 100s of common ecommerce data sources, including marketplaces, WMSs, ERPs, and more.
Workflow builder
Update and route data as it passes between systems easily with no-code rule builder and 40+ pre-configured templates.
Open API
Build on top of Pipe17 data with your own custom apps via open API.
Bi-directional ERP integration
Get up and running fast with full commerce ERP integrations in less than 2 weeks. Pre-built connectors for 100s of selling channels—from Shopify Plus and TikTok Shop to Faire and Mirakl—and 1,000s of fulfillment providers—from 3PLs like ShipBob and UNIS to WMSs like Peoplevox and Deposco—with popular ERPs like Acumatica and NetSuite. No integration mappings required.
Order routing and order rule-building
Native order routing with all the functionality modern merchants need including centralized order routing logic with point-and-click rule builders, 100s of pre-built routing filters/criteria (e.g., by SKU, selling channel, location, tags, on-hand inventory, total price, etc.), customizable selling channel-specific order holds, omnichannel shipping method maps, and order, bundle, and kit line-item splitting.
Alert and notification system
Monitors connector endpoints and alerts you if a channel gets disconnected. 20+ tunable alerts that notify you when, where, and why a problem occurs that requires manual intervention anywhere along the end-to-end order lifecycle.
Pippen - AI for commerce operations
Pippen has been meticulously trained on Pipe17’s canonical commerce data model, connector data models, and thousands of order operations best practices, and is ready to help you increase operational efficiency, enhance decision-making, eliminate errors and manual work, create order holds, rules, and logic without coding, and easily map new channels and connectors.
How does pricing work?
Typical budget
Billing models
Who is it for?
Case studies
Profile last edited by StartOps on April 9, 2025.