Pull Logic is an AI-powered inventory optimization platform that helps manufacturers, distributors, and retailers maximize product availability and reduce unproductive inventory by analyzing demand patterns at a granular level and incorporating unique factors like product substitutability.
Founded in 2020 a team of four co-founders including Karl Swensen (CEO) and Dr Benoit Montreuil.
Prior to Pull Logic, Karl spent 35 years in various sectors including management consulting, retail (Home Depot), technology (Oracle), and manufacturing.
The company is built upon Dr. Montreuil’s research from Georgia Institute of Technology, where he leads the Supply Chain Logistics Institute, as well as his experience consulting on supply chain strategy and resilience for companies like Amazon and Ford.
The company is commercializing Dr. Montreuil’s academic research to solve real-world problems in inventory management and product availability.
Sophisticated probabilistic demand models incorporating multiple variables
Recommendations for inventory levels across multi-tier supply chains
Tools to understand and leverage customer willingness to substitute products
Identification of excess inventory for reallocation or targeted marketing
Solutions for salespeople and e-commerce to guide customers to available alternatives
Visualization of PAR scores, autonomy metrics, and other key performance indicators
Profile last edited by StartOps on April 29, 2025.