Yofi

Verified

Customer identity and intentionality platform that uses behavioral analysis to protect and reward good customers while stopping fraud, bots, and policy abuse.

• While running bot mitigation for Nike China, Yofi’s founders saw the rise of new types of fraud beyond traditional credit card fraud, particularly around returns.

• Jordan Shamir, Alex Shamir and Andrii Stetsenko teamed up to form Yofi and combat these new types of fraud.

• Initially focused on punishing bad actors, Yofi evolved a new philosophy of “customer intentionality detection” and response — the idea that rewarding good customers is just as important as stopping bad ones.