What's the backstory?

• Summit Hogue started his career in commercial real estate.

• 4 years ago, he started Growe as a commercial real estate business focusing on helping 3PLs lease warehouse space.

• Because he was talking to so many 3PLs, he and his team developed encyclopedic records about the 3PL landscape — who was located where, how much space they were in, their specializations, their current capacity, etc.

• They realized they could use this knowledge to make really good brand <> 3PL pairings.

Who do they work with?

• On the commercial real estate side: any 3PL that works with consumer brands

• On the brand side: Any brand looking for a 3PL (including special requirements like specific locations, special materials handling, cold chain, etc.)

What problems do they solve?

• For 3PLs, they solve two problems:

  1. Helping them find new warehouse space and negotiate the lease

  2. Helping place brands who fit their ICP

• For brands, they can help find the perfect 3PM match from within their network

How does it work?

• Growe uses their deep knowledge of the 3PLs they work with to suggest good matches to brands who work with them.

• They then make warm intros to the senior leadership of those 3PLs.

What makes it different?

• Growe works with 3PLs as real estate clients first — meaning they have a deep understanding of their capabilities, and have often been on-site.

• Growe’s business model is a flywheel:

  • They help 3PLs find commercial real estate…

  • Then they help the 3PLs find brands to fill that real estate…

  • So that the 3PLs need more real estate!

• Growe is completely free to both brands and 3PLs. They only make money on their commercial real estate business — ultimately from the commercial landlords.

This gives them a long-term incentive to make good matches between 3PLs and brands.

Want to learn more or get in touch? Check out their page on the StartOps Directory.